The six-metre artwork, inspired by our MadFish Shiraz new-look label, is displayed on a large format canvas and installed on a feature wall within our iconic cellar door hall, which we share with Howard Park Wines. This is the largest canvas that WA artist Kyle Hughes-Odgers has ever produced and displayed publicly.
Kyle is renowned for creating large scale visual murals in cities around the world, with much of his work inspired by nature and expressed through colourful lines and bold shapes. Most recently he turned his hand to wine label design, collaborating with MadFish Wines to create a new-look for the iconic South West wine range. Both the refreshed labels and new art piece feature abstract interpretations of the region’s landscapes, brought to life through Hughes-Odgers’ signature style and a colour palette that reflects both land and sea.
“I was inspired by the beautiful South West coastline to create this visual representation of the MadFish range. It was important to me that the art was non-literal, and that it demonstrated the strong connection between the Burch family and their passion for the region’s stunning natural surroundings,”
MadFish Wines and Howard Park Wines have had a long association with a variety of arts-based initiatives through its wine brands; particularly focusing on West Australian artists, this support has been integrated into label designs and other installations at the Cellar Door in Cowaramup. The winery has hosted numerous exhibitions and installations over the years. Memorable pieces include ‘Nature’s Pirouette’ by Cherise Woodhams which incorporated 200 second-hand pointe shoes from the West Australian Ballet, as well as Stu McMillian’s ‘Transience’ sculpture made entirely of vine cuttings from Howard Park’s Leston vineyard.
The Cellar Door is also a work of art in itself and is celebrated as one of the foremost architectural designs in the Margaret River region, celebrated as a prime example of Feng Shui in design in Western Australia.
Burch Family Wines Founder and Owner Jeff Burch says –
“We take great pride in showcasing local artists at the winery and are fascinated by the parallels between making great art and making great wine. It has been so exciting to see the way that Kyle has captured the unique feel of our beloved MadFish range and the liveliness of the region through the piece and in the new-look labels,”
The artwork by Kyle Hughes-Odgers is now on display at our Cellar Door, which is open from 10am- 5pm daily. Tasting fees for a general tasting at the Cellar Door bar start at $10 per person. Find out more here.