MADFISH WINES FAREWELL THE ICONIC TURTLE LABEL DESIGN

MadFish Wines continues to champion its Western Australian roots by unveiling a brand new label, designed by South West multi-disciplinary visual artist Kyle Hughes-Odgers. The new label is a bold and colourful entrance into the iconic WA brand’s 30th year.

MadFish Wines was born from winemaker Jeff Burch’s love of the wild  South West coastline, with the quirky name deriving from MadFish Bay where two opposing tides collide, causing schools of  fish to jump from the water. The coastal location of MadFish not only provides a stunning backdrop for the region’s vineyards but also contributes a fresh crisp flavour to the wines.

Since its inception in 1992, MadFish has been embedded in the culture of the South West so its collaboration with local artist Kyle Hughes-Odgers is a fitting one. Hughes-Odgers is well known for creating large scale visual murals in cities around the world, with much of his work inspired by nature and expressed through colourful lines and bold shapes. His design for the new-look MadFish range features abstract interpretations of the region’s landscape which is brought to life through Hughes-Odgers’ signature style and a colour palette that reflects both land and sea.

The MadFish range features a wide array of varietals including a bright and refreshing Prosecco; delicious and approachable whites like the Riesling, Chardonnay and Sauvignon Blanc Semillon; a moreish and food-ready Rosé; and rich juicy reds like the Grenache, Pinot Noir, Shiraz, and Cabernet Merlot. The range retails for $18 and is widely available in liquor stores across the country

Founder of MadFish Wines Jeff Burch feels a deep connection to the brand as it brings together his two great passions of surfing and wine.

“It certainly doesn’t pass us by how fortunate we are to call this area of Australia home. Being so close to the South West coastline provides us with ideal conditions to both grow grapes and enjoy the surf,” Burch said. “Although the landscape here is rough and rather dramatic, the wines that are born from it are surprisingly smooth and refined, yet still possess the beautiful liveliness of the region. It is exciting to see how Kyle has captured this unique feel through his designs.”

In line with the new design, MadFish has also unveiled a refreshed website, designed to showcase the stunningly wild coastline of WA, the surf culture surrounding it, and the simple joys of sharing great wine and food with friends.

The newly refreshed MadFish Wines will be available from August at select wine retailers and online now

 

MadFish Sauvignon Blanc Semillon

The very first swirl reveals a young, fresh wine of incredible vibrancy with notes of tropical fruits, lychee, rockmelon and kiwi supported by sweet herbs and zesty citrus. The flavours of the Sauvignon Blanc provide a lively acidity that is mouth-watering and juicy, while Semillon brings weight and persistence through the finish allowing the fruit party to carry on, unhindered and joyous.

A lively wine that pairs beautifully with a wide range of food, from Hellenic inspired halloumi salads to fresh nori rolls and tuna sashimi.

MadFish Chardonnay

Delicate pale straw in colour with some brilliance around the rim, this light, bright and strikingly modern version of Australian Chardonnay is a well-rounded, vivacious wine. White peach and grapefruit aromas emerge from the glass with a subtle and delicious underlying hint of fresh tropical fruit. Enjoy a cascade of orchard fruits and soft citrus flavours on the palate, underpinned by a zesty balanced acidity that enlivens the mouth. Expect these flavours to linger, evolve and then resolve with a clean finish.

Enjoy alongside a rustic fare such as roast chicken and winter vegetables, creamy vegetable soup pairs beautifully with the mild milkiness and clean finish of the mozzarella cheese in a pizza margarita.

MadFish Shiraz 

Discover fresh aromas of black cherry, plums and poached strawberries with heady flavours of liquorice, sweet spice and chocolate that complement the rich fruity flavours. Silky tannins dance across the palate giving structure and balance to this delicious Shiraz.

MadFish Cabernet Sauvignon Merlot

Bright ruby red in colour with an enlivened aroma of vibrant red, black fruits and hints of raspberry, blackberry, mocha and rosemary. The mouth-watering palate offers a great depth of flavour – soft forest berries and coffee mingle with graphite and a minty earthiness. Silky, powdery tannins leave a long finish with a lingering dark berry aftertaste. A wine of eminent approachability, with great integration and structure.

The perfect way to add a degree of sophistication to a meal of beef or portobello mushroom burgers with melted aged cheddar. A natural choice to pair with slow-cooked braised beef short ribs or a rack of roast lamb with rosemary.

MadFish Rosé

A clean, fresh, modern style rosé that skilfully runs the gauntlet between lively and engaging fruit sweetness on the front palate and a drier, refreshing finish. Strawberry, raspberry, and pomegranate aromas meld with subtle floral and sweet spice notes. A present but soft acidity spreads these fresh fruit flavours across the palate and provides ample length, making this wine eminently drinkable and utterly delicious.

The perfect drop to enjoy alongside a charcuterie board of grilled chorizo, Jamon Iberico and warm sourdough bread with smoked salt butter.

MadFish Riesling

Lovely lemon in colour with lime zest, citrus blossom and pear aromas. The generous flavours are of peaches and toffee apple, with a silky texture and mineral acidity that keeps the palate lasting and fresh. A great example of Riesling’s star quality, this is a stellar wine that suits any occasion.

Enjoy chilled alongside freshly shucked oysters. Whether you enjoy them natural, Fitzpatrick or with a healthy hit of hot sauce, oysters are the perfect pairing for Riesling – salty, saline and delicious.


MadFish Moscato

Pretty in pink and pale in colour, this wine is like summer in a glass. A lighter style of aperitif full of exotic notes of quince and raspberry sorbet, lightly spiced with musk, rose petal and star anise. Fresh, punchy lychee, guava, raspberry and pomegranate flavours provide a luscious sweetness to the palate, and perfectly complemented by a zesty citrus crunch.

Gently spritzed, crisp and lusciously sweet this is a wine best served chilled as an aperitif or an accompaniment to brunch.


MadFish Premium White

Delicate pale straw in colour with some brilliance around the rim, this well-rounded and vivacious wine was made with pure uncomplicated enjoyment in mind. White peach and grapefruit aromas emerge from the glass with a subtle and delicious underlying hint of fresh tropical fruit. Enjoy a cascade of orchard fruits and soft citrus flavours on the palate, underpinned by a zesty balanced acidity that enlivens the mouth. Expect these flavours to linger, evolve and then resolve with a clean finish.

Pairs beautifully with creamy local shellfish pasta – think crayfish, marron, or yabby, plus it’s the perfect accompaniment to a charcuterie and cheese board, where this wine shines alongside pâté, duck liver parfait and soft and semi-hard cheeses like Gruyère and Camembert.


MadFish Premium Red

Bright ruby red in colour with an enlivened aroma of vibrant red, black fruits and hints of raspberry, blackberry, mocha and rosemary. The mouth-watering palate offers great depth of flavour and complexity – soft forest berries and coffee mingle with graphite and a minty earthiness. Silky, powdery tannins leave a long finish with a lingering dark berry aftertaste. A wine of eminent approachability, with great integration and structure.

A natural choice to pair with meals that hero local wagyu and other good quality beef. A wonderful accompaniment to a dish of local mushrooms baked with butter, garlic and parmesan. Also pairs beautifully with rich tomato sugo based pasta dishes.

BUY NOW AT BURCH FAMILY WINES